Kohl's is an American department store chain headquartered in Menomonee Falls, Wisconsin, a suburb of Milwaukee. The company currently operates 1,059 stores in 49 states.Kohl's mission, as stated in store and online, is to be the leading value-oriented, family-focused, specialty department store. Based on 2008 revenue, Kohl's was the 24th-largest retailer in the United States. The company entered the S&P 500 list in 1998 and is also listed in the Fortune 500 (#152 in 2007).
Although some Kohl's locations are in enclosed shopping malls, the majority of stores are free-standing. Kohl’s operates differently from traditional department stores. The most noticeable distinction is that Kohl's stores have centralized checkout aisles, where a single line is used for check-outs -- instead of cashiers disbursed throughout the store. Kohl's also uses a "racetrack" aisle that circles the entire store, a technique borrowed from discount stores, but rarely used in department stores.
Kohl's stores feature nationally recognized brand-name merchandise, exclusive labels, and private-branded goods, virtually the same merchandise mix as traditional department stores. The stores sell a variety of goods, such as apparel, shoes, and accessories for women, children and men, and home products such as small electronics, kitchen electrics, electric shavers, toothbrushes, vacuums & floor care, bedding, toys, and luggage.
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Kohl's exclusive lines include Candie's, Chaps by Ralph Lauren for Men, Women and Children, Simply Vera Vera Wang, Elle Contemporary Collection, Casa Cristina by award-winning TV personality Cristina Saralegui, American Beauty, Tony Hawk Apparel, Daisy Fuentes, Axcess, Bobby Flay, Abbey Dawn by Avril Lavigne that includes junior's apparel and accessories, LC by MTV reality star Lauren Conrad, Food Network-branded housewares and cookware and Dana Buchman. Kohl's private brands include Apt. 9, Sonoma, Croft & Barrow, Jumping Beans, Urban Pipeline, Moments, So... and Tek Gear.
Some of Kohl's national brands include Nike, Haggar, Dockers, Gloria Vanderbilt, Columbia Sportswear, OshKosh B'Gosh, Carter's, Reebok, Adidas, Champion, Jockey, Asics, Goldtoe, Lee, l.e.i. and Levi's.
One hallmark of Kohl's marketing campaign is to end an advertisement with a punchline that violates grammar rules or makes up new words. Examples include: "Its delicious, Its delightful, Its delovely," and "The more you know, the more you Kohl's." Delovely in this instance is most likely not a reference to the movie of the same title, and the use of the name Kohl's as a verb. |