Business and Finance THE CARDINAL Forbes When people get serious about business they read Forbes. The magazine offers in-depth coverage that examines the personalities and issues that shape the business world today and explores the trends of tomorrow. Business Week Business Week, America's leading business news magazine, makes the world of business as interesting as it is important &emdash; identifying and analyzing events, trends, and personalities that make a difference. The magazine clarifies complicated issues and communicates a sense of excitement, telling its readers what they need to know, often before they are aware of the need. Fortune Fortune speaks the language of the street: Wall Street, Silicon Valley, Madison Avenue, and everywhere in between, providing innovative business ideas and in-depth strategies and analysis. Published biweekly, Fortune offers readers an unparalleled look at a wide range of business and economic news, with incomparable access to business drivers around the globe. Fortune also captures the new economy with the excitement, energy, and perspective that sophisticated decision-makers crave. Fortune covers business like no other magazine can. SmartMoney SmartMoney calls itself "The Wall Street Journal Magazine of Personal Business." It offers investors and affluent consumers expert market analysis, investing strategies, personal finance options, and other tips for financial issues like retirement planning and car leasing. Kiplinger's Personal Finance Kiplinger's Personal Finance is a consumer magazine written to help readers live better by providing them with practical information about how to maximize their current assets and anticipate opportunities in the changing economy. The Wall Street Journal The Journal is the leading business publication in the country, with the most relevant information available on the business of making a living. It provides valuable information on the latest news and trends in business; on advancing your career and increasing your income; on using new technologies; on managing change and on working smarter and investing more profitably. What this all adds up to is the Journal delivers news you can use.   Worth Worth is designed to provide personal investors with all the financial intelligence they need to manage, increase, and enjoy their wealth. Each issue includes expert advice on stocks, mutual funds, the economy, taxes, real estate and retirement, plus Peter Lynch's regular column.